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[Connect With Us](http://www.hoover.org/get-involved/connect) - [Hoover in DC](http://www.hoover.org/dc) - [Stanford University](http://stanford.edu) Search Hoover.org Search Google ![about_hoover.jpg](https://resources.hoover.org/hs-fs/hubfs/HooverInstitution_Jun2016/Images/about_hoover.jpg?width=2000&name=about_hoover.jpg "about_hoover.jpg") # Default HubSpot Blog ## [Sample - How To Post](https://resources.hoover.org/blog/attract-visitors-with-compelling-blog-content-sample) Posted by [Sample HubSpot User](https://resources.hoover.org/blog/author/sample-hubspot-user) on May 31, 2016 10:33:36 AM - [Tweet](https://twitter.com/share) [![](https://static.hsappstatic.net/content_shared_assets/static-1.4019/img/sample_blog.jpg)](https://resources.hoover.org/blog/attract-visitors-with-compelling-blog-content-sample) --- **INTRODUCTION:** Your “how to” blog post should teach the reader how to do something by breaking it down into a series of steps. Begin your blog post by explaining what problem you are going to solve through your explanation and be sure to include any relevant [keywords.](https://app.hubspot.com/l/keywords) Add in a personal story to establish your credibility on this topic. And make sure to end your blog post with a summary of what your reader will gain by following your lead. **Need some inspiration?** Check out these "How-To" examples from the HubSpot blog: - [How to Write a Blog Post: A Simple Formula to Follow](http://blog.hubspot.com/marketing/how-to-write-blog-post-simple-formula-ht) - [How to Do Keyword Research: A Beginner's Guide](http://blog.hubspot.com/marketing/how-to-do-keyword-research-ht) - [How to Write an Effective Meta Description (Yes, They Still Matter)](http://blog.hubspot.com/marketing/how-to-write-meta-description-ht) [Read More](https://resources.hoover.org/blog/attract-visitors-with-compelling-blog-content-sample) 0 Comments [Click here to read/write comments](https://resources.hoover.org/blog/attract-visitors-with-compelling-blog-content-sample#comments-listing) Topics: [Insider](https://resources.hoover.org/blog/topic/insider) [All posts](https://resources.hoover.org/blog/all) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. Remember: - Bullets are great - For spelling out benefits and - Turning visitors into leads. ### Subscribe to Email Updates ### Recent Posts ### Posts by Topic - [Insider (1)](https://resources.hoover.org/blog/topic/insider) ## More from Hoover ![Terry M. Moe](https://resources.hoover.org/hubfs/HooverInstitution_Jun2016/Layout/terry_moe.jpg) Featured Fellow ### [Terry Moe](https://www.hoover.org/profiles/terry-m-moe) Terry M. Moe is a senior fellow at the Hoover Institution, a member of the Institution's Koret Task Force on K–12 education, and the William Bennett Munro Professor of political science at Stanford University. [Learn More »](https://www.hoover.org/profiles/terry-m-moe) ![](https://resources.hoover.org/hubfs/HooverInstitution_Jun2016/Layout/the-grand-strategy-of-classical-sparta.jpg) Featured Publication ### [The Grand Strategy of Classical Sparta](https://www.hoover.org/research/grand-strategy-classical-sparta) More than 2500 years ago a confederation of small Greek city-states defeated the invading armies of Persia, the most powerful empire in the world. [Learn More »](https://www.hoover.org/research/grand-strategy-classical-sparta) ## Support the Hoover Institution Join the Hoover Institution’s community of supporters in advancing ideas defining a free society. 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